Youtube Marketing Online Course

Youtube Marketing Online Course

  • Get more YouTube subscribers
  • Create your own successful YouTube channel
  • Get more YouTube views
  • Make high-quality videos on a budget
  • Grow your brand with a YouTube channel
  • Post and optimize videos with great titles, descriptions, and tags

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Youtube Marketing Online Course

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Youtube Marketing Online SYLLABUS

Introduction

Video Equipment Recommendations

  • Does Equipment Matter?
  • Types of Video Setups
  • Camera Recommendations
  • Audio & Microphone Recommendations
  • Lighting Recommendations
  • Editing and Screencast App Recommendations

 

Creating Your YouTube Channel From Scratch

  • How to Start a YouTube Chanel
  • YouTube Channel Art & Profile Icon
  • Channel Description & Links
  • Favorite & Recommended Channels
  • Customizing Your YouTube Channel Layout
  • Adding a Channel Trailer
  • Channel Status and Verification

 

Uploading Your Videos

  • Recommended Export Settings for YouTube
  • Choose a Title
  • Write Your Description
  • Add SEO-Friendly Tags
  • Create a Clickable Thumbnail
  • Engage with Cards and End Screens
  • Putting It All Together with Mike
  • Case Study: Mike’s Harbor Freight Tools Review
  • Case Study: Analyzing One of Phil’s Popular Videos

 

The YouTube Studio (Inside Your Creator Dashboard)

  • The Dashboard
  • The Videos Page
  • The Comments Page
  • The Transcriptions & Copyright Pages
  • The Monetization Page
  • Playlists on YouTube
  • The Audio Library
  • Settings
  • Advanced Channel Settings, Branding & Upload Defaults

 

Growing a Successful YouTube Channel

  • Intro to this Section
  • What Should Your Channel Be About?
  • What Types of Videos are Successful?
  • How to Get Discovered on YouTube
  • Case Study: Phil’s Evergreen Strategy
  • How to Get More Subscribers
  • Why Collaboration is One of the BEST Ways to Grow
  • Case Study: Phil’s Collaboration Success
  • Consistency is Key

 

Livestreaming on YouTube

  • What & Why – Livestreaming
  • Going Live via the ‘Camera’ Method
  • Going Live via the ‘Events’ Method
  • Going Live via the ‘Livestream Now’ Method with an External Encoder
  • Going Live via Ecamm Live

 

How to Make Money on YouTube

  • Intro to Making Money on YouTube
  • Make Money on YouTube with Ad Revenue
  • Make Money on YouTube with Channel Memberships & Super Chat
  • Make Money on YouTube with Channel Sponsors
  • Make Money on YouTube with Merchandise & Products
  • Case Study: How Phil Makes Money Selling Digital Products
  • Make Money on YouTube with Crowdfunding

 

Analytics – Use YouTube Analytics to Grow

  • Why You Should Use Analytics
  • Understanding Your Analytics Dashboard
  • The Reach Viewers Tab
  • The Interest Viewers Tab
  • The Build an Audience Tab
  • The Earn Revenue Tab
  • Using Social Blade to Analyze Your (or any other) Channel
  • Case Study: How Phil Uses Analytics to Grow His Channel

 

The ‘Old’ Course

  • What is this section?
  • Why YouTube? 
  • Who are Mike and Lauren?
  • Introduce Yourself! 
  • Section Intro 
  • Quality vs. Quantity (Start with quantity as you build quality) 
  • Mike and Lauren – Starting from Scratch 
  • Consistency is King 
  • Get More Video Resources & Tips
  • Views Come Before Subscribers 
  • Starting Your YouTube Channel 
  • YouTube Channel Art and Profile Icon 
  • YouTube Channel Description 
  • Customizing Your YouTube Channel 
  • Adding a Channel Trailer 
  • YouTube Channel Settings and Verification 
  • Upload Defaults, Featured Content, and Channel Branding 
  • Uploading Videos, Writing Titles, Tags, and Descriptions 
  • YouTube Cards and End Screens 
  • YouTube Analytics 
  • YouTube SEO 
  • Keyword Research for Finding YouTube Video Ideas 
  • Quickly Respond to Fans with the Community Tab 
  • Lives Streaming on YouTube 
  • YouTube’s Free Music Library 
  • Promoting Your Videos with YouTube Ads 
  • Bonus: Spy on Your Competition with Social Blade 
  • Bonus: Using TubeBuddy to Be More Efficient
  • Section Intro 
  • Target a Specific Audience 
  • Be Consistent 
  • Think About Sustainability & Discoverability 
  • Create Shareable Content 
  • Collaborate with Other YouTubers 
  • Interact with Viewers and Create Raving Fans
  • Be Authentic 
  • Practice Exercise – Set S.M.A.R.T. Goals 
  • Section Intro 
  • Focus on Search 
  • Keyword Planning 
  • Google Keyword Planner – Walk Through 
  • Self Promotion – Where We Promote 
  • Section Intro 
  • Why Care About Subscribers? 
  • Talking to your Audience 
  • How Long Should I Make My Videos? 
  • End Cards, Annotations, Outros 
  • Create Unique Content 
  • Tap into Established YouTube Communities 
  • Always Be Cutting (Short Videos Get Shared) 
  • Tent Pole Programming 
  • The 10% Controversial 
  • Section Intro 
  • Phil’s Video Equipment 
  • Mike and Lauren’s Video Equipment 
  • Video on a Budget – What’s Possible for Under $100 
  • Importance of Good Audio Over Video 
  • Which Microphone Should You Use? 
  • Video Lighting Tips 
  • Phil’s DIY Paper Lantern Setup 
  • Choosing a Video Backdrop 
  • Where to Find Music for Your Videos 
  • Workflow and Time Management Tips 
  • Practice Exercise – Create a Video 
  • Section Intro 
  • Researching, Outlining, and Scripting 
  • Editing Our Videos 
  • Making Great Thumbnails – Even if you’re not a graphic designer 
  • Posting Our Videos 
  • Section Intro 
  • Recognize Your Community 
  • Share on Social Media 
  • Share with Blogs and Websites 
  • Advertising Your Videos and Channel 
  • How to Create a Video Ad on YouTube 
  • Practice Exercise – Collaborate with YouTubers 
  • How to Get 150,000 Subscribers in 1 Year: DIY Video Guy Interviews Thomas Frank 
  • A Note About This Section
  • Section Intro 
  • Understanding Your Analytics 
  • Video Watch Time, Audience Retention, and Demographics 
  • Traffic Sources, Playback Locations, and Devices 
  • Why Does Engagement Matter? 
  • Estimated Earnings and How to Make More Money on YouTube 
  • Calculating Your Cost Per Mille (CPM), and Setting YouTube Revenue Goals 
  • Practice Exercise – Replicate a Popular Video 
  • Use Social Blade to See Your Channel Stats and Predictions 
  • Section Intro 
  • YouTube Ads 
  • Channel Sponsors 
  • Selling Digital and Physical Products 
  • Crowdfunding (Patreon) 
  • Practice Exercise – Create a Sales Funnel 
  • Our Final Thoughts & Thank You 
  • YouTube Graphics Overview 
  • Subscribe Pop Up Graphics and Tutorial 
  • How to Use the YouTube Graphics Template in After Effects and Premiere Pro 
  • How to Add Annotations to Your Graphics 

 

Bonuses