Linkedin Lead Generation Course

Linkedin Lead Generation Course

  • How to create an evergreen lead generation machine.
  • How to craft body copy that converts based on multiple frameworks.
  • How to write an effective Call-To-Action (CTA) for your email campaigns.
  • How to build professional customer personas for their audience.
  • What the common pitfalls of bad cold email are.

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Linkedin Lead Generation Course

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Linkedin Lead Generation Course Syllabus

Introduction

  • Course Overview
  • Join our community on Slack!

 

What works

  • What cold email looks like (awful emails we’ve gotten)
  • 336 templates for subject lines & cold email body copy
  • Getting into the mindset & myths
  • Review sheets & resources – all in one PDF!

 

Deciding on your target

  • Intro to targeting
  • Ideal Customer Profile (ICP) 
  • Building personas off data 
  • DIY threading 
  • Practice – Building personas 
  • How companies are broken down 
  • What level do you target 
  • Review & Recap: Section 3

 

Finding the right person

  • Prospecting 101
  • Building a hit list 
  • Using Airtable for your hit list 
  • Where to mine – overview 
  • Mining with LinkedIn (free) – B2B/B2C 
  • LinkedIn Sales Navigator (paid) – B2B/B2C 
  • Mining with Google 
  • Using press releases for mining – B2B 
  • Award winner mining – B2B 
  • Conferences and attendee lists – B2B/B2C 
  • Presentations, slides and publications 
  • Using directories – B2B 
  • OPTIONAL: Using communities for mining – B2C 
  • Twitter keywords – B2C 
  • Exporting competitors’ followers on Twitter – B2C 
  • Personal network – how and when to use it 
  • Prospecting best practices 
  • Cold calling 
  • Follow along – Scripts for informational cold calling 
  • Practice – Cold calling – Making a real cold call
  • Practice – Mining 
  • Review & Recap: Section 4

 

How to find the right email address

  • How email hunting works
  • Using Email Permutator + Mailtester 
  • Hunting for emails with Hunter.io 
  • Using Voila Norbert 
  • How to find email addresses of social media profiles 
  • Tricks for when you’re not sure 
  • Alternatives to email 
  • Practice – Prospecting for our interview campaign 
  • Review & Recap: Section 5

 

How to find the right email address – enterprise edition

  • Why these tools are different 
  • Using Datanyze 
  • OPTIONAL: Using The Harvester 

 

How to scale prospecting

  • Intro to scaling
  • The 4 rules of outsourcing 
  • Intro to Freelancer 
  • Writing a job post 
  • Going over your bids & setting a trial 
  • Bulk prospecting / buying leads 
  • Review & Recap: Section 7

 

Strategizing / Copywriting principles

  • 4 useful copywriting concepts
  • The AIDA formula 
  • UVP 
  • The CBI framework 
  • Emotion based copywriting 
  • Review & Recap: Section 8

 

Subject lines

  • Subject lines 
  • Subject line templates for cold email 
  • Practice – Subject lines
  • Practice – Rewriting bad headlines
  • Practice – Writing subject lines for our interview campaign 
  • Review & Recap: Section 9

 

Your body is a wonderland

  • Intro to body
  • Length, spacing, punctuation 
  • 4 parts of every cold email 
  • 3 golden rules of cold email 
  • How to address your prospect 
  • The Hook 
  • The Bridge 
  • The Pitch 
  • The CTA 
  • How much do you customize? 
  • Sending emails from company or personal email 
  • Using spintax to sound more personalized 
  • How to handle “contact@ / info@” email addresses 
  • Practice – Rewriting bad body copy 
  • Practice – Rewriting bad cold email from Perspectivo 
  • Practice – Sample email for our interview outreach (Evan) 
  • Practice – Sample email for our interview outreach (Zach) 
  • Review & Recap: Section 10

 

Flair / Rich media / Attachments

  • Why media is important & how to use it properly 
  • Emojis, exclamation points, and smiley faces 
  • Using GIFs 
  • Using Loom for screensharing 
  • Review & Recap: Section 11

 

Software for running automated email outreach campaigns

  • io – Overview
  • io – Intro to the UI 
  • io – Getting deeper into the UI 
  • io – Setting up a campaign 
  • io – Extra features 
  • Polymail – Overview 
  • Polymail – Setting up a campaign 

 

Reply cadence & overall strategy

  • Best time to send emails (Zach) 
  • Following up 
  • Our interview campaign – How it went & Responses we got 
  • Review & Recap: Section 13

Case study #1 – Houses of Worship

  • Houses of Worship – #1 Targeting & mining 
  • Houses of Worship – #2 Copywriting 
  • Houses of Worship – #3 Sending emails 
  • Houses of Worship – #4 Responses I got 

 

Case study #2 – Project Uplift

  • Project Uplift – #1 Targeting & Mining 
  • Project Uplift – #2 Copywriting 
  • Project Uplift – #3 Responses 

 Case study #3 – Evan’s Perks

  • Intro to the EvansPerks case study
  • EvansPerks – Targeting 
  • EvansPerks – Prospecting clients 
  • EvansPerks – Scaling up the process 
  • EvansPerks – The big fish strategy 
  • EvansPerks – Subject lines 
  • EvansPerks – Email copy 
  • EvansPerks – Reply cadence 

 

Interviews with cold email experts

  • Interview with Aaron Ross, author & Co-CEO of Predictable Revenue 
  • Interview with Mostafa Dastras, copywriter & blogger at LiveaBusinessLife.com 

Bonus Section

  • How to get your next course for $9.99