Email Marketing Campaigns Training Course

Email Marketing Campaigns Training Course

  • Understand the different types of email campaigns, including autoresponders, responsive sequences, and marketing automation
  • Driving traffic to your landing pages to grow your email list
  • Break through customers’ false beliefs and resistance that hold them back from buying
  • Design compelling landing pages, lead magnets, and calls-to-action that convert to sales’
  • Nurture leads and grow your brand by providing value and developing rapport

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Email Marketing Campaigns Training Course

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Email Marketing Campaigns Training Course Syllabus

What is Email Marketing?

  • Getting Started with Email Marketing and Digital Marketing
  • Why Email Marketing and Digital Marketing, and the Psychology Behind It, Matters 
  • 3 Core Elements of Email Marketing and Digital Marketing
  • Use the 5 Principles of Persuasion So You Never Have to Hard-Sell Anything
  • Converting Customers with Email Marketing and Digital Marketing 
  • Creating Raving Fans 

 

Marketing Psychology : Getting Inside Your Customer’s Mind

  • Overcoming Action Paralysis and Risk Aversion 
  • Identifying and Understanding Your Tribe of Ideal Customers 
  • Selling to Your Avatar though Email Marketing and Digital Marketing 
  • Email Marketing and Digital Marketing Ask Campaigns 
  • Speaking Your Tribe’s Language in your Email Marketing and Digital Marketing 
  • Knowing Your Value and Setting Your Price 
  • Understanding the 3 Types of Buyers for your Email Marketing & Digital Marketig 
  • Buyer #2: Spendthrifts 
  • Buyer #3: Average Spenders 

 

Lead Generation Using Landing Pages and Lead Magnets

  • Leads: What is a lead & why is it important in Email & digital marketing 
  • Lead Magnets 1: Choosing a Lead Magnet for Email Marketing & Digital Marketing 
  • PSYCHOLOGY TIPS: Instant Gratification and Anticipation 
  • Lead Magnets 2: Modeling Success for Email Marketing & Digital Marketing 
  • Landing Pages 1: Creating a Compelling Landing Page (Opt-In Page) 
  • Landing Pages 2: Components of a Capture Page 
  • Calls to Action in Email Marketing & Digital Marketing 
  • Creating a Confirmation Page and Confirmation Email 
  • Sales Pages: What They Are and Why They’re Better than Webpages 

 

Driving Traffic to Your Landing Pages in Email Marketing & Digital Marketing

  • Driving Traffic in your Email Marketing & Digital Marketing 
  • Paid Advertising for your Email Marketing & Digital Marketing 
  • Collaboration and Referral for your Email Marketing & Digital Marketing 
  • Social Organic in Email Marketing & Digital Marketing 
  • Content Marketing Email Marketing & Digital Marketing 

 

Email Marketing & Digital Marketing : The Technology

  • The Basics: Email Campaigns and Sequences 
  • Setting Up Your Automated Email Sequence Part 1 
  • Setting Up Your Automated Email Sequence Part 2 
  • Tracking, Analytics & Split Testing 

 

Designing an Email Campaign 1: Nurturing Leads

  • Intro to Building an Email Marketing Campaign 
  • PSYCHOLOGY TIPS: Small Commitments (The Foot in the Door Technique) 
  • PSYCHOLOGY TIPS: Door in the Face Technique 
  • PSYCHOLOGY TIPS: The “Yes” Principle 
  • Your Email Toolkit in Email Marketing & Digital Marketing 
  • The #1 Email Marketing Secret Ingredient 
  • Breaking False Beliefs in Email Marketing & Digital Marketing
  • Storytelling Workshop for Email Marketing & Digital Marketing 
  • Storytelling Workshop Example 
  • PSYCHOLOGY TIPS: Developing Rapport 
  • How to Write a Branding Email 
  • Branding Email Example 
  • How to Write a Direct Marketing Email 
  • Direct Marketing Email Example 
  • How to Write a Content Email 
  • Content Email Example 
  • PSYCHOLOGY TIPS: Reciprocity 

 

Designing an Email Campaign 2: Persuasion

  • Persuasive Sales Emails Part 1 
  • Persuasive Sales Emails Part 2 
  • Sales Email Example 
  • PSYCHOLOGY TIPS: Seeding: The Secret to Soft-Selling 
  • PSYCHOLOGY TIPS: Social Proof 

 

Building a Profitable Email Marketing and Digital Marketing Campaign

  • Intro to Building a Profitable Campaign 
  • The 2 Types of Email Campaigns 
  • Choosing Your Campaign Strategy 
  • Sales Funnel Secrets 
  • PSYCHOLOGY TIPS: That’s Not All! 

 

Crafting Emails that Get Opened

  • Intro to Crafting Emails 
  • Subject Line Secrets
  • Best Email Schedule 
  • Design Principles that Get More Clicks