Content Marketing Course

Content Marketing Course

  • Optimize your website for content marketing and drive profitable user action
  • Increase your sales, traffic, and brand recognition using the power of digital content
  • Understand the cognitive buying journey and how your content can inspire people to take action
  • Grow a business from scratch or build upon your existing strategy
  • Understand the importance of effective writing and how to become a better writer

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Content Marketing Course

What is A Digital Marketing?

Who are eligible for doing the Digital Marketing Course??

What Skills are required to learn this Course?

What are the Job Opportunities after this Course?

What are the Main topics Covered in this Course?



Classic Marketing Fundamentals

  • What Is Marketing?
  • How Marketing Has (And Hasn’t) Changed
  • Understanding The Cognitive Buying Journey (And Funnels!)
  • A Good Way To Visualize AIDA
  • A Word Of Warning
  • Glossary Of Marketing Terms


Content Marketing Essentials


Web Design

  • Why Good Design Matters
  • The Importance Of Responsive Design
  • How Minimizing Your Design Can Maximize Your Results
  • Why You Should Be Using Landing Pages (And When)
  • Baking Social Proof Into Your Site
  • Planning For Edge Cases
  • Why I Recommend Using WordPress
  • Action Steps: Web Design


Generating Content Ideas

  • The Importance Of Having A Reliable Ideation System
  • Creation Begins With Consumption
  • Conducting A “Brain Dump”
  • The #1 Tool For Content Research And Competitive Analysis
  • Questions Straight From Your Target Audience
  • Eavesdropping On Niche Communities
  • How Your Existing Audience And Content Can Help You Generate New Ideas
  • Action Steps: Generating Content Ideas



  • The Importance Of Effective Writing
  • How To Write Perfect Headlines
  • Matching Your Audience’s Tone And Vocabulary
  • Maintaining Focus With Your Content
  • How To Write A Call-To-Action
  • How Grammatical Errors Can Cripple Your Marketing Efforts
  • How To Become A Better Writer


Types Of Content

  • Content Types Intro
  • How To Create Epic List Content
  • Teaching Your Audience With Tutorials
  • Two Approaches To Q&A Content
  • Interviews & Profiles
  • Combining A List With An Interview
  • How To Create Valuable Reviews And Comparisons
  • Working News Into Your Content Strategy
  • Creating Valuable Roundups And Resource Lists
  • Thought, Opinion, And Controversy
  • Stories As A Content Format
  • Statistics And Original Research
  • Presenting Complex Data For Visual Learners
  • How To Write A Case Study That Turns Readers Into Buyers
  • Action Steps: Types Of Content


Content Formats & Repurposing

  • Content Formats
  • How To Generate An Endless Stream Of Fresh Content
  • Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content
  • Action Steps: Content Formats & Repurposing


SEO (Search Engine Optimization)

  • A Brief Introduction To SEO
  • Understanding Search Engines
  • Basic Site Setup For SEO
  • Titles And Meta Descriptions
  • Themes And Template Settings
  • How To Select The Right Keywords And Create High-Ranking Content On Any Topic
  • Does Keyword Density Matter?
  • Internal Links
  • Image Optimization
  • Action Steps: SEO


Content Promotion

  • Why Promotion Is Important
  • Strategic Collaboration
  • The Formula For A Perfect Guest Post Pitch
  • A Simple Way To Get Leading Influencers To Share Your Content
  • Teasing Your Content On Social Media
  • How To Get Your Content Featured In Popular Resource Lists
  • Don’t Neglect This Free Source Of On-Demand Traffic
  • How To Promote Your Content In Groups & Niche Communities (Without Being Spammy)
  • An Extremely Effective Way To Significantly Grow Your Audience Overnight


Email Marketing

  • Why An Email List Is Essential For Your Marketing
  • How To Entice People To Opt In To Your List
  • Lead Magnet Ideas
  • Standard Opt-In Forms
  • High-Profile Opt-In Forms
  • How To Turn Commenters Into Subscribers
  • A Counterintuitive Strategy To Increase Your Conversion Rates
  • Using Social Proof To Grow Your Email List
  • Nurturing Your List: The Key To Maintaining Relationships Over Time
  • Action Steps: Email Marketing


External Marketing Channels

  • External Channels Intro
  • Facebook Pages & Ads
  • The Perfect Facebook Ad Funnel (For Leads)
  • Notes: The Perfect Facebook Ad Funnel
  • Facebook Groups
  • Marketing On Twitter
  • Marketing On Instagram


Measuring Your Results

  • The Importance Of Data
  • Which Data Should You Be Monitoring?
  • Moving Forward: What To Do With Your Data