Grow Your Online Presence

Digital marketing online Training

Download broucherContact Us
What are the course objectives?

The course covers core concepts of Digital Marketing like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Video Marketing, and Email Marketing.

The course will also help you master tools and platforms such as Google Analytics, AdWords, YouTube and Facebook

Who should enroll for this training?

SSC Passed students.
Intermediate students.
Graduates.
Post Graduates.
Business People

Who will benefit?
  • Students
  • Business People
  • Market executives
  • entrepreneur
  • Investors
  • IT professional
  • HR professional

SMM Course Introduction:

Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone”. To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media”, rather than use marketer-prepared advertising copy.While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services.

SMM Course Syllabus:

Introduction
  • Course overview
  • Social Media Fundamental
  • How Social Media Works for Business
  • Overview Top Social Media Platform
  • Social Media Optimization
  • What is Social Media Optimization?
  • Why Social Media Need Small Business
  • Audience, Engagement, Reach
  • News Feed, Timeline, Post
  • Social Media Newsfeed Algorithm
Facebook Optimization
  • Overview
  • Facebook Profile Vs Business Page
  • How to Create Facebook Business Page
  • Understand Facebook Business Categories
  • How to Set Target Audience
  • Create Effective Page Timeline
  • Set You Call to Action Button
  • How to effectively fill your business information
  • How to Set Business Privacy Policy
  • How Restrict Unwanted Audience
  • How Stop Spam Comments
  • How to Set Country and Age Restriction
  • Know About Visitor Post
  • Tag – Page and Profile Tag
  • How to Merge and Delete Page
  • Widget
  • Event Page
  • Offer Post
  • How to Create and Participate Facebook groups
  • How to Create Followers
  • How to Effectively Update Your in Page Timeline
  • Timing for Update Status of Business
  • Publishing Tools
  • Report – Insight
  • How to Reach Goal
Facebook Marketing
  • Facebook Ads
  • Facebook Marketing Object
  • How to Find Audience
  • How to Create Campaign
  • Cost Per Click Concept
  • Remarketing
  • Conversion Tracking
  • Facebook Editor
  • Track Paid User
  • Reporting
Twitter Optimization
  • Overview of Twitter
  • Target Audience of Twitter
  • Twitter Profile Vs Twitter Page
  • Create Effective Page Timeline
  • How to Set Business Privacy Policy
  • How to Find Audience
  • Followers
  • Following
  • List
  • Twitter App
  • Mute and Black Audience
  • Tweet
  • Trending
  • Tag
  • How to Effectively Add Tweet
  • Twitter Card
  • Tweetdeck
  • Twitter Analytics
Twitter Marketing
  • Overview Twitter Ads
  • Account Setting of Twitter Ads
  • Type of Ads
  • Create Campaign
  • Tailored Audience
  • Custom Audience
  • Remarketing Audience
  • Followers Ads
  • Engagement Ads
  • Website Clicks and Conversion Ads
  • App Install and Engagement Ads
  • Leads Ads
  • Video Ads
  • Reporting
Google+ Optimization
  • Overview
  • Google+ Profile Vs Google+ Page
  • How to Create Google+ Business Page
  • How Google+ Page is Used SEO Ranking
  • Brand Vs Location Page
  • Create Effective Page Timeline
  • How to effectively fill your business information
  • How to Set Business Privacy Policy
  • Tag – Page and Profile Tag
  • Widget
  • Event Page
  • Collection
  • Page Role
  • Groups
  • How to Create and Participate Facebook groups
  • How to Create Followers
  • Timing for Update Status of Business
  • Report – Insight
  • How to Reach Goal
LinkedIn Optimization
  • Overview
  • LinkedIn Audience
  • LinkedIn Profile
  • LinkedIn Page
  • How Effectively Fill Business Information
  • Page Role
  • LinkedIn News Feed
  • Showcase Page
  • LinkedIn Pulse
  • How Effectively Add Your Update
  • Share Update
  • Communities
  • Insight
YouTube Optmization and Marketing
  • How to Create Business Channel
  • How to Effectively Set Timeline
  • Youtube Editor
  • How to Upload Videos
  • Website Cards
  • Annotation
  • How to Increase Video Views
  • YouTube monetization
  • Type of Ads
  • Who can I target?
  •  How do I measure the results

About Our Institute:

Our institute has more than 10+ years of experience in DM Teaching, We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our company.Our Company has more than 10+ years of experience in Digital Marketing, SEO. We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our company.SEO. We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our institute.

Frequently Asked Questions

What Is SEO

SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.

On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.

It is obviously more technical than that, but we reckon these are good summaries.

What Is PPC?

PPC stands for pay-per-click and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it.

It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.

Do you only use Google AdWords?

While the majority of our PPC clients will make use of AdWords, it is not the only advertising platform and certainly isn’t always the most effective. At 31, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising and Paid Stumbles, to name a few.

We will help you find the correct advertising platform for what you’re trying to achieve.

What is local SEO?
Local SEO focuses on achieving results in location-based searches, for example, “restaurant in Oxford”. These types of searches are becoming a lot more frequent and often result in a map being displayed in the search results. There are some very specific tactics that can be employed to affect performance in the location-based search results.

Our Training Features

Convenient Learning

Social Networking

Top Notch Faculty

Free Demo For beginners

Affordable Prices

z

In-demand Courses

Our Students Testimonials

Thanks for digital marketing online., I learned Search engine optimization in digital marketing online and I am very satisfied with the training, co operation of the faculties was very good.

Rajesh

Training here is combining the market perspective plus the main course content, which provides us with the clue of what exactly we have to do to after the completion of training.

Chakri

The trainer is a really a decent and knowledgeable digital marketing specialist. He is patient and capable and really goes the extra mile to make sure you understand his subject.

venkat