What are the course objectives?
The course covers core concepts of Digital Marketing like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Video Marketing, and Email Marketing.
The course will also help you master tools and platforms such as Google Analytics, AdWords, YouTube and Facebook
Who should enroll for this training?
SSC Passed students.
Who will benefit Search Engine Optimization?
- Business People
- Market executives
- IT professional
- HR professional
SEO Course Introduction:
Search Engine Optimization is shortly known as SEO. It is the process of showing the website or web page in web search results. Search Engine Optimization is used to drive the traffic to our website, by checking that the site appears in the top on the list of results. SEO is mainly used to improve Search Engine ranking. Search Engine Optimization is not only used by entering the keywords, it also includes image search, video search, academic search etc…Mainly SEO will focus on the people or user like what actually the user is trying to know or what people are searching. Search Engine Optimization will mainly look after the keywords so that the result will be shown fastly.
Search Engine Optimization mainly focuses on the Content which the user has written. The content must contain the keywords so that the client can easily identify what the user is going to say. The page must be very interesting and attractive. If the page is interesting and authoritative the page will be shown in Google search results. For building an SEO site firstly we have to give the domain name which should be user-friendly. One must give the
SEO Course Syllabus:
SEO ANALYSIS OF WEBSITE
- Website Analysis
- SEO Competition Analysis
- Keyword Research
- Keyword Finalize
- Search Engine Optimization Strategy Analysis
- Initial Ranking analysis
ON PAGE SEO OPTIMIZATION
- Website Structure Optimization
- Content Optimization
- Image Optimization
- HTML code optimization
- Meta tag creation & optimization
- HTML Sitemap creation
- Web master tools
- Analytics Setup & Monitoring
- Robots.txt Optimization
- RSS Feed Generation
OFF PAGE SEO OPTIMIZATION
- Google Base Optimization (Google My Business)
- Reputation building
- Book marking
- SEO Content writing
- Quality link building
- Article submission
- Press Release Creation
- Blog commenting
- Forum posting
TRAINING FOR USAGE OF SEO TOOLS
- Webmasters tools
- Keyword Planner
- SEO Marketing Tools
- Website Analysis Tools
- Trend Analysis Tools
- Related keyword research tools
About Our Institute:
Our institute has more than 10+ years of experience in DM Teaching, We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our company.Our Company has more than 10+ years of experience in Digital Marketing, SEO. We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our company.SEO. We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our institute.
Frequently Asked Questions
What Is SEO?
SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.
On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.
It is obviously more technical than that, but we reckon these are good summaries.
What Is PPC?
PPC stands for pay-per-click and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it.
It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.
Do you only use Google AdWords?
While the majority of our PPC clients will make use of AdWords, it is not the only advertising platform and certainly isn’t always the most effective. At 31, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising and Paid Stumbles, to name a few.
We will help you find the correct advertising platform for what you’re trying to achieve.
What is local SEO?
Our Training Features
Top Notch Faculty
Free Demo For beginners
Our Students Testimonials
Thanks for digital marketing online., I learned Search engine optimization in digital marketing online and I am very satisfied with the training, co operation of the faculties was very good.Rajesh
Training here is combining the market perspective plus the main course content, which provides us with the clue of what exactly we have to do to after the completion of training.Chakri
The trainer is a really a decent and knowledgeable digital marketing specialist. He is patient and capable and really goes the extra mile to make sure you understand his subject.venkat