What are the course objectives?
The course covers core concepts of Digital Marketing like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Video Marketing, and Email Marketing.
The course will also help you master tools and platforms such as Google Analytics, AdWords, YouTube and Facebook
Who should enroll for this training?
SSC Passed students.
Who will benefit?
- Business People
- Market executives
- IT professional
- HR professional
SEM Course Introduction:
Search engine marketing is known as browsing websites for information to rank the websites and visibility of the website increases in search result page. In this search engine optimization does not give any corporation with search engine marketing. In this, the web sites get ranking for giving the better content to the users through a search engine. And in this paid traffic is followed to increase the ranking of a website. This is one of the ways to increase the business for viewing the websites and getting more information from the search engine.
In this search engine marketing, customers are more attracted by seeing the ads on the website for connecting to other sites related to search data. Keywords are specified in search engine for users to gather information quickly and related keywords are also available in a search list. This search engine marketing is more costly compared with other marketing.
SEM Course Syllabus:
Search Engine Marketing Overview
- Understanding Google search
- Rule based personalization of marketing at internet scale
- Overview of Google Adwords, Microsoft AdCenter, and Yahoo Search Marketing
- PPC definition & its functioning
- Important Terms – Quality Score, Conversion Rate etc.
- Quality Score Overview
Strategizing PPC campaigns
- Setting objectives, goals & expectations
- Actionable metrics for performance measurements
- Formulating account structure
- Effective segmentation of keywords
- Usage of multiple match types
- Non-overlapping Ad Groups
- Understanding industry key-drivers
- Competitive Analysis
- Organizational positioning
Ad writing Techniques
- Compelling ads that increase click-through-rate’s (CTR) lower costs
- Understanding, Analyzing & Improving – Relevance & Quality Score
- Improve conversion rates, targeted ads & relevant landing pages
- Ad preview tool
- Best practices like using features such as reviews, +1 button etc.
- Overview of the tools
- Understanding advanced functionality
Reporting & Analysis
- Integrate PPC account with Google Analytics
- Understanding reports and define the future plan of action
SEM Management (Other Opportunities)
- Mobile Advertising
- Display & Video Formats
- Optimize the display network campaigns
- Track & measure views through conversions
About Our Institute:
Our institute has more than 10+ years of experience in DM Teaching, We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our company.Our Company has more than 10+ years of experience in Digital Marketing, SEO. We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our company.SEO. We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our institute.
Frequently Asked Questions
What Is SEO?
SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.
On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.
It is obviously more technical than that, but we reckon these are good summaries.
What Is PPC?
PPC stands for pay-per-click and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it.
It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.
Do you only use Google AdWords?
While the majority of our PPC clients will make use of AdWords, it is not the only advertising platform and certainly isn’t always the most effective. At 31, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising and Paid Stumbles, to name a few.
We will help you find the correct advertising platform for what you’re trying to achieve.
What is local SEO?
Our Training Features
Top Notch Faculty
Free Demo For beginners
Our Students Testimonials
Thanks for digital marketing online., I learned Search engine optimization in digital marketing online and I am very satisfied with the training, co operation of the faculties was very good.Rajesh
Training here is combining the market perspective plus the main course content, which provides us with the clue of what exactly we have to do to after the completion of training.Chakri
The trainer is a really a decent and knowledgeable digital marketing specialist. He is patient and capable and really goes the extra mile to make sure you understand his subject.venkat