What are the course objectives?
The course covers core concepts of Digital Marketing like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Video Marketing, and Email Marketing.
The course will also help you master tools and platforms such as Google Analytics, AdWords, YouTube and Facebook
Who should enroll for this training?
SSC Passed students.
Who will benefit?
- Business People
- Market executives
- IT professional
- HR professional
Google Adwords Course Introduction:
At digital marketing online, we will offer the certification training and in-depth knowledge that there is regarding Google Adwords. Google Adwords is simply an online advertising service where you will compete with other online users to promote your advertising copy, it needs extensive technical and inventive skills that will be provided by our well qualified and experienced fit trainers in a very personalized way that will suit you in the process increasing your skills on Google Adwords.
Our instructors will lead the process of creating the Google Adword account to the final process of posting your advert, teaching all the required skill set along the way.
Google Adwords Course Syllabus:
Pay Per Click Fundamental
- PPC Concepts
- Type Of Ads
- Conversion Rate
- Introduction to online advertising and AdWords
- Adwords account and campaign basics
- Adwords Targeting and Placement
- Adwords Bidding and Budgeting
- PPC Basic
- Adwords Tools
- Optimizing Performance
- Ads Type
- Bidding Strategies
- Search Network
- Display network
- Shopping Ads
- Video Ads
- Universal App Ads
- Tracking Script
- Performance Monitoring and Conversion Tracking
- Introduction to Campaigns and Ad Groups
- Importing Campaigns, Ad Groups, and Keywords
- Bidding and Traffic Estimation
- Import From Google Adwords
- Ads creation
- Choosing right Keywords
- Bing Ads Reports
- Conversion Tracking with Campaign Analytics
- Bing Ads Editor Account Management Tips
- Bing Ads Editor Campaign Optimization
About Our Institute:
Our institute has more than 10+ years of experience in DM Teaching, We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our company.Our Company has more than 10+ years of experience in Digital Marketing, SEO. We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our company.SEO. We are well known in the market for building the sites and promoting them. We also provide Weekend training. We provide placements to the trained students in our institute.
Frequently Asked Questions
What Is SEO?
SEO stands for search engine optimisation, and while there are many detailed explanations, the best one we can think of is “making things appear higher in Google (or any other search engine)”. In our case, we also break SEO into on-site and off-site SEO.
On-site SEO works on things on your own site that will help search engines understand what you do and find all the pages on your site. Off-site SEO is concerned with creating links back to your site in order to help demonstrate relevance and popularity to Google.
It is obviously more technical than that, but we reckon these are good summaries.
What Is PPC?
PPC stands for pay-per-click and is a phrase used to describe the paid advertising model available to companies on sites such as Google (the results at the right or top of the normal search results). The name comes from the fact you only pay for the advertising when someone clicks on it.
It is commonly used to refer to Google AdWords, but could equally describe Bing Advertising, Facebook Advertising or any other kind of online advertising where you pay per click.
Do you only use Google AdWords?
While the majority of our PPC clients will make use of AdWords, it is not the only advertising platform and certainly isn’t always the most effective. At 31, we also have experience using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising and Paid Stumbles, to name a few.
We will help you find the correct advertising platform for what you’re trying to achieve.
What is local SEO?
Our Training Features
Top Notch Faculty
Free Demo For beginners
Our Students Testimonials
Thanks for digital marketing online., I learned Search engine optimization in digital marketing online and I am very satisfied with the training, co operation of the faculties was very good.Rajesh
Training here is combining the market perspective plus the main course content, which provides us with the clue of what exactly we have to do to after the completion of training.Chakri
The trainer is a really a decent and knowledgeable digital marketing specialist. He is patient and capable and really goes the extra mile to make sure you understand his subject.venkat